CONFIDENTIAL - SEED ROUND - FOR INVESTOR REVIEW ONLY
YourBeans

Turn anyone into a coffee entrepreneur in 24 hours

We've built 90% of the coffee business. You bring the passion, flair & sales ability.

$2.8K MRR ~30 ACTIVE VENDORS 400+ ORGANIC LEADS SEED ROUND: $400K
MyShop Enterprises Pty Ltd
March 2026

The Opportunity

10,000 Australians want to start a coffee brand

9,800 never do. We remove every barrier standing in their way.

"I want to start my own coffee brand, but I don't have $50K for equipment, a warehouse, or the technical knowledge."

— Every aspiring coffee entrepreneur in Australia

70%
of Australians want a side business (2024)
$13B
Australian coffee market (2025)
0
Competitors offering what we do

The Convergence of Three Megatrends

Side Hustle Boom

61% of Australians ran side businesses in 2024

Coffee Obsession

Specialty coffee growing 12% YoY

Creator Economy

Shopify, Instagram Shopping, TikTok Shop maturing

The Problem

Starting a coffee business shouldn't require $50K

The barriers are real. We've removed them all.

Capital Requirements

$50K+

Roaster: $20-150K
Inventory: $5-20K
Facility: $2K+/month

Technical Complexity

6 mo+

Supply chain management
Fulfillment logistics
Website & payments

Regulatory Burden

???

Council approval
Food safety licenses
Quality compliance

Result: Aspiring entrepreneurs never start, or fail within 6 months

The dream dies not because people lack passion — but because they lack infrastructure.
We provide that infrastructure.

The Solution

We turn anyone into a coffee entrepreneur in 24 hours

Zero upfront investment. We handle everything except selling.

What We Provide:

  • Premium coffee inventory — 500+ products
  • Custom branding & packaging — white-label under their name
  • Fulfillment & shipping — we ship to their customers
  • Compliance & quality — all handled
  • Marketing education — YourBeans Academy

Vendors focus on one thing: Selling

Three Ways to Start:

MyShop MyShop.Coffee Platform No website needed $99/mo
Shopify Shopify App Existing stores from $39/mo
WooCommerce WooCommerce Plugin WordPress sites from $39/mo

How It Works:

1. Sign Up — $39-99/month subscription
14-day free trial, cancel anytime
↓
2. Build Brand — Logo, packaging via our platform
AI-assisted design tools
↓
3. Sell — We integrate with their sales channels
Shopify, WooCommerce, or MyShop
↓
4. We Fulfill — Roast, pack, ship to their customers
~$30 profit per kg for vendor

From idea to first sale in under 24 hours

Traction

90 days ago, we had a churn problem. Now we have proof.

Real metrics. Real progress. Ready to scale.

~30
Active Vendors
$2.8K
MRR
400+
Organic Leads
$0
Marketing Spend
8mo
Live Since May 2025

What This Proves

  • Product-Market Fit — 400+ people found us organically via Google/AI
  • Revenue — Real paying customers, real MRR
  • Fulfillment Works — Orders shipping, customers receiving
  • Zero CAC Possible — SEO/organic acquisition proven

Search Terms Finding Us:

  • "white label coffee dropshipping australia"
  • "start a coffee business australia"
  • "sell coffee online no inventory"

The Honest Picture:

Current Churn~15%/month
Why They LeaveStruggle to get sales (no marketing skills)
Our SolutionYourBeans Academy
Target Churn<5%/month

Academy = Our Moat

We don't just give vendors tools — we make them successful. 8-module marketing education, live mentoring with Gina Di Brita, vendor community. Completers have 90% retention vs 40% for non-completers.

Our Moat

YourBeans Academy: Education + Fulfillment

No competitor combines both. That's our unfair advantage.

Academy Curriculum (8 Modules):

1Coffee Business 10145 min
2Business Models & Workflows55 min
3Finding Your Niche35 min
4Branding Basics50 min
5Marketing Strategy60 min
6Scaling Up55 min
7Customer Retention40 min
8Common Mistakes to Avoid25 min

App Status: Live on iOS App Store

Competitive Landscape:

Competitor Fulfillment Education Branding
YourBeans ✓ ✓ ✓
Printful ✓ ✗ Limited
Shopify ✗ ✓ $79/mo
Local roasters ✓ ✗ Limited
Generic dropship apps ✗ ✗ ✗

Mentoring with Gina Di Brita

2019 Australian Coffee Woman of the Year. 21+ years roasting expertise. Monthly group sessions (free) + premium 1-on-1 mentoring.

Unit Economics

Profitable at scale — churn is the fix

Current state vs. target with Academy

Current (High Churn):

ARPU$93/month
CAC (Organic)~$50
Monthly churn~15%
Avg lifetime~6.6 months
LTV~$620
LTV:CAC~12:1
Gross margin~62%

12:1 LTV:CAC looks great, but churn means constant replacement.

Target (With Academy):

ARPU$93/month
CAC (Paid + Organic)~$120
Monthly churn~3%
Avg lifetime~30 months
LTV~$2,790
LTV:CAC~23:1
Gross margin~68%

Reducing churn 5x = quintupling LTV. Same acquisition, dramatically more value.

The Path to $5M ARR in 36 Months

Metric Current 12 Mo 24 Mo 36 Mo
Vendors 30 400 1,200 2,500
MRR $2.8K $44K $132K $275K
ARR $33K $528K $1.58M $3.3M

Market

Side hustle boom meets coffee obsession

70% of Australians want a side business — coffee is the perfect vehicle

70%
Australians seeking side income
$13B
AU coffee market/year
22.5%
Dropshipping CAGR
130K+
Shopify stores in AU

Why Coffee + Dropshipping:

Perfect Side Hustle Product:

  • Consumable = repeat purchases
  • Subscription model = recurring revenue
  • Passionate niche = engaged customers
  • Gift-friendly = viral potential
  • Low-risk = no inventory required

Market Sizing:

$2.3B TAM

Online coffee AU

56K SAM

Potential merchants

2,000 SOM

3-year target

Expansion: NZ → Singapore → UK → US (same platform, new suppliers)

The Ask

Raising $400K Seed Round

18-month runway to $50K MRR and Series A readiness

Use of Funds:

Paid Acquisition (38%)
$150K
Product Dev (20%)
$80K
Team (25%)
$100K
Academy Expansion (10%)
$40K
Working Capital (7%)
$30K

Terms:

Round size$400K
InstrumentSAFE (Post-money)
Valuation cap$2M pre / $2.4M post
Dilution16.7%
Minimum ticket$25K

Why $2M Valuation?

$33K ARR × 8x = $270K (conservative baseline)
Proven churn fix + validated acquisition = 3x premium
Fair for investors, reasonable for founders.

Team

MyShop Enterprises

Coffee industry expertise + technical execution

Core Team:

Gina Di Brita — Company Director

2019 Australian Coffee Woman of the Year. 21+ years coffee industry expertise. Face of YourBeans Academy. Partnership with Numero Uno Coffee Roasters.

JT — Head Architect

Full-stack platform development. Built Jeena AI, CafeWallet, VoiceBarista, Quote Estimator. Multi-tenant architecture expertise.

What We've Built:

  • YourBeans Platform — 3 years of development
  • Shopify App — Live on App Store
  • Academy iOS App — Live on App Store
  • Jeena AI — Lead qualification chatbot
  • CafeWallet — Digital gift cards for cafes

Partners:

  • Numero Uno Coffee — Supply & fulfillment
  • ShipStation — Shipping automation
  • Stripe — Payments

Investment Summary

Why YourBeans

400+
Organic leads
$2.8K
MRR today
~30
Active vendors
3
Touchpoints
$0
Marketing spend

The Opportunity

  • 10,000 Australians want to start a coffee brand — we remove every barrier
  • 400+ organic leads prove demand exists
  • Academy = our moat (education + fulfillment)
  • Zero competitors combine what we offer
  • Model proven in AU, ready to scale globally

The Ask

  • $400K Seed Round at $2M pre-money
  • 18-month runway
  • Target: 400 vendors, $44K MRR in 12 months
  • Fix churn first, then scale
  • Series A ready by mid-2027

Turn coffee passion into profitable businesses — at scale.

YourBeans

Let's talk

Email: grow@myshopenterprises.com

Platform: myshop.coffee

Lead Generation: yourbeans.com.au

Academy: App Store (iOS)

MyShop Enterprises Pty Ltd
ABN: 81 685 563 982
Sydney, Australia

This document contains confidential information. Forward-looking statements involve risks and uncertainties.