The ecosystem for coffee entrepreneurs

90% of business systems built. You bring the passion, flair & sales ability.

$2.8K MRR ~30 VENDORS 400+ ORGANIC LEADS SEED ROUND

By MyShop Enterprises Pty Ltd
January 2026

The Ecosystem

Three touchpoints, one mission

Coffee entrepreneurs can start a thriving coffee business in one of 3 ways

1. MyShop.Coffee Platform — $99/mo

Pre-built branded storefront for entrepreneurs with no website

World-first multi-tenant architecture for coffee industry
Instant branded storefront upon signup
7-day free trial, one-click setup
We handle fulfillment & shipping
~$30 profit per kg for vendors

~30 active vendors

2. YourBeans Shopify App — from $39/mo

For existing Shopify stores wanting coffee fulfillment

Plug into existing Shopify store
Same dropshipping infrastructure
Lower price, higher volume potential
Seamless order sync

Launching February 1, 2026

3. WooCommerce App — from $39/mo

For existing WordPress/WooCommerce stores

Plug into existing WooCommerce store
Same dropshipping infrastructure
Massive WordPress market reach
Easy plugin installation

Launching February 1, 2026

Without YourBeans:

$25K-$150K+ to launch (roaster alone: $20K-$150K)
3-6 months to first sale
Facility rent: $2K+/month
Council approval + food licenses required

With YourBeans:

        $0 upfront (7-day trial)
Live in minutes
Zero inventory
90% of systems pre-built
Just bring passion & sales ability

      

Traction

Validated demand — 400+ organic leads

People are actively searching for this solution

400+
Organic leads (Google/AI search)

~30
Active vendors

$2.8K
MRR

$0

Marketing spend

What This Proves:

Product-Market Fit Signal

400+ people found us organically via Google/AI
Searching "white label coffee dropshipping"
Subscription coffee market proven
Architecture, functionality, value validated
Very low break-even for vendors

Acquisition Source (Monster Insights):

100% Organic (SEO + AI Search)

"white label coffee dropshipping"
"start a coffee business australia"
"sell coffee online no inventory"

Zero paid acquisition = near-zero CAC

Live since May 2025 (8 months)

The Opportunity

Three fixable problems = 500x growth

We know exactly what's broken and how to fix it

1. High Bounce Rate

Problem: Thousands find us via search, but only 400+ have opted in.

Value prop not communicated effectively on yourbeans.com.au

Fix: Website redesign, clearer value prop, better lead capture

2. High Churn Rate

Problem: ~15% monthly churn. Vendors struggle with marketing.

No ongoing support = no sales = churn

Fix: YourBeans Academy — marketing education + community

3. Zero Social Media

Problem: Not actively marketing on social media at all.

Huge untapped audience of aspiring coffee entrepreneurs

Fix: Paid social (Meta), content marketing, influencers

The Math on Fixing These

5x

Conversion rate
(website optimization)

5x

LTV improvement
(churn 15% → 3%)

20x

Lead volume
(social media)

Combined: 5x × 5x × 20x = 500x growth potential with same product

Churn Analysis

Vendors need marketing support

The #1 reason for churn — and our solution

Current Reality

~15%

Monthly churn

~6mo

Avg lifetime

Vendors sign up excited, but struggle to get sales without marketing knowledge.

Why They Churn:

No marketing skills — don't know how to get customers
Unrealistic expectations — passive income myth
Feel isolated — no community support
No guidance after signup — onboarding then silence

The Solution: YourBeans Academy

Education + community = retention

Marketing masterclass — how to actually get sales
Social media guides — Instagram, TikTok for coffee
Community — Facebook group, peer support
Mentoring — live sessions with Gina Di Brita
Progress tracking — gamification, milestones
Success playbooks — what top vendors do

Status: App under development, backend complete

The Full Funnel

YourBeans ecosystem = 3 touchpoints

3 years of lead generation feeding 3 ways to start a coffee business

YourBeans.com.au — Lead Generation (3 years)
AI chatbot, SEO content, 400+ organic leads

↓

YourBeans Academy — Education & Nurture (building)
Free masterclass, community, mentoring

↓

3 Touchpoints — Convert to Paying Customers
Platform, Shopify App, WooCommerce App

↓

Ongoing Success — Retention
Academy access, community, AI coaching

YourBeans History (3 years):

Built lead generation infrastructure
AI chatbot qualifying prospects
SEO rankings for coffee business terms
Zoho CRM integration
Email nurture sequences

Three Touchpoints, One Goal:

New entrepreneurs (no website)	MyShop.Coffee Platform	$99/mo
Existing Shopify stores	YourBeans Shopify App	from $39/mo
Existing WooCommerce stores	YourBeans WooCommerce App	from $39/mo

Same dropshipping infrastructure powers all 3 touchpoints.

Market

Side hustle boom meets coffee obsession

70% of Australians want a side business — coffee is the perfect vehicle

70%
Australians seeking side income

$13B

AU coffee market/year

22.5%

Dropshipping CAGR

130K+

Shopify stores in AU

The Side Hustle Economy:

974,000 Australians hold multiple jobs (record high) — ABS 2024
61% of workers ran side businesses in 2024 (+7% from 2022)
$6.6B AU dropshipping market → $41.3B by 2033
Strongest among 18-34 age group (81%)
67% of homeowners considering side hustle for mortgage

Target Customer:

Coffee enthusiasts wanting a side business
Social media creators in food/lifestyle
Existing small business owners diversifying

Why Coffee + Dropshipping:

Perfect Side Hustle Product:

Consumable = repeat purchases
Subscription model = recurring revenue
Passionate niche = engaged customers
Gift-friendly = viral potential
Low-risk = no inventory required

Consumer Trends:

Buy from people, not corporations
Subscription coffee growing 30%/year
Local and ethical sourcing valued

Unit Economics

Strong fundamentals, churn to fix

Current state vs. target with Academy

Current (High Churn):

ARPU	$99/month
CAC	~$50 (SEO)
Monthly churn	~15%
Avg lifetime	~6 months
LTV	~$594
LTV:CAC	~12:1
Gross margin	~80%

12:1 LTV:CAC looks good, but churn means constant replacement.

Target (With Academy):

ARPU	$99/month
CAC	~$150 (with marketing)
Monthly churn	~5%
Avg lifetime	~20 months
LTV	~$1,980
LTV:CAC	~13:1
Gross margin	~80%

Reducing churn 3x = tripling LTV with same acquisition.

The Math on Churn Reduction

Current: 100 new vendors → 85 churn in year 1 → 15 retained
Target: 100 new vendors → 45 churn in year 1 → 55 retained
Impact: Same acquisition, 3.7x more retained revenue

18-Month Plan

Fix the levers, then scale

Website → Academy → Social Media → APAC expansion

Phase	Timeline	Focus	Growth Lever	Target
1. Website + Academy	Q1 2026	YourBeans.com.au redesign, Academy app launch	Bounce + Churn	2x conversion, churn to 10%
2. Retention Validation	Q2 2026	Measure churn impact, iterate on Academy content	Churn	50 vendors, 8% churn
3. Social Media Launch	Q3 2026	Paid social (Meta), influencers, content marketing	Social Media	150 vendors, $15K MRR
4. Scale	Q4 2026	Double down on working channels, Shopify app launch	All 3 Fixed	300 vendors, $30K MRR
5. APAC	H1 2027	New Zealand, Singapore expansion	Expand	500 vendors, $50K MRR

Key Milestones:

Q1: Website redesign live, Academy launched
Q2: Churn reduced to <10%, retention validated
Q3: Social media CAC proven, 5x lead volume
Q4: Shopify app launched, 300 vendors
2027: Series A ready at $50K+ MRR

Why This Order:

Fix in sequence: Website first (improve conversion), then Academy (reduce churn), then social media (scale leads). Don't pour fuel on a leaky funnel.

Significant Growth Opportunities

Model proven in Australia — ready to scale

Two clear expansion paths: new countries + new industries

The Model is Proven

The dropshipping ecosystem has been validated in Australia with 400+ organic leads, ~30 active vendors, and $0 marketing spend. The platform, Shopify app, and WooCommerce app provide 3 touchpoints to serve different entrepreneur segments.

1. International Expansion

Simple requirement: Find coffee suppliers in other countries

NZ — Same timezone, similar market, easy first step
Singapore — Coffee culture hub, English-speaking
UK — Massive side hustle market, coffee obsessed
US — Largest market, huge demand for specialty coffee

Platform already multi-tenant ready — just plug in new suppliers

How International Expansion Works

Partner with local coffee roaster in target country
Clone existing platform configuration
Local fulfillment = fast shipping, lower costs
Same Shopify/WooCommerce apps work globally
Localize marketing for each market

2. Industry Expansion

Same platform architecture works for other consumable products

MyShop.Fitness	Supplements	$1.45B AU
MyShop.Beauty	Skincare	$5.7B AU
MyShop.Tea	Specialty tea	$1.2B AU
MyShop.Chocolate	Artisan chocolate	Growing

Any consumable product with passionate niche + subscription potential

Why This Model Scales

90% of code is reusable across industries
Same multi-tenant architecture
Same Shopify/WooCommerce integration approach
YourBeans Academy content adapts to any product
Community-building playbook already proven

The Ask

Raising $400K Seed Round

18-month runway to $50K MRR and Series A

Use of Funds (Fixing the 3 Levers):

Social Media & Paid (30%)

$120K

Academy Development (25%)

$100K

Website Optimization (10%)

$40K

Platform & Shopify App (15%)

$60K

Team & Ops (15%)

$60K

Buffer (5%)

$20K

Terms:

Round size	$400K
Instrument	SAFE (Post-money)
Valuation cap	$2.5M
Minimum ticket	$25K

Why $2.5M Cap?

$2.8K MRR × 12 = $33.6K ARR
~75x ARR multiple reflects early stage + churn risk.
Conservative for investors, fair for founders.

R&D Tax Incentive eligible — expecting ~$60K refund

Team

MyShop Enterprises

Coffee industry expertise + technical execution

What We've Built:

Jeena AI
24/7 AI chat assistant that qualifies leads, answers FAQs, and books meetings
CafeWallet
Prepaid wallet and digital gift card platform for independent cafes
VoiceBarista
Voice ordering system that transcribes spoken cafe orders and sends to Square POS
Quote Estimator
Embeddable pricing calculator widget with dynamic quotes and lead capture

Advisory & Partners:

Gina Di Brita — Coffee industry veteran, mentorship lead
Donald Lal — Strategic Advisor
David Lord — Senior Development Consultant
Numero Uno Coffee Roasters — Supply partner

Why We Win:

Deep coffee industry knowledge
Technical execution (AI, platforms)
3 years of learning what works
90% of systems pre-built for entrepreneurs

Risk Assessment

Low risk, proven model

Why This Is a Low-Risk Investment

Proof of Concept

Platform built and operational

Proof of Value

~30 paying vendors, $2.8K MRR

Proven Demand

Thousands finding us, 400+ opted in

Fulfillment Ready

Proven ability to fulfill demand

Remaining Challenge	Our Approach
Scaling customer acquisition	SEO proven; adding paid social, influencer partnerships, and improved website conversion
Reducing churn	YourBeans Academy launching with marketing education, community support, and mentoring
Expanding touchpoints	Shopify & WooCommerce apps launching February 1, 2026 — same proven infrastructure
International expansion	Multi-tenant platform ready; just need to partner with coffee roasters in new markets

The Bottom Line

This is now a scaling challenge, not a concept validation. The hard work is done — we've built the platform, proven the demand, and demonstrated fulfillment capability. $400K accelerates growth, not experimentation.

Investment Summary

Why YourBeans

400+
Organic leads

$2.8K
MRR today

~30

Active vendors

3

Touchpoints

$0

Marketing spend

      The Opportunity
      400+ organic leads = validated demand
Three fixable problems = 500x growth potential
3 touchpoints: Platform + Shopify + WooCommerce
Model proven in Australia, ready to scale globally
Proven revenue with zero marketing spend

    

      The Ask
      $400K Seed Round on $2.5M cap
18-month runway
Target: 500 vendors, $50K MRR
Fix churn first, then scale
Series A ready by mid-2027

    

Help us turn coffee passion into profitable businesses — at scale.

Let's talk

Email: grow@myshopenterprises.com

Platform: myshop.coffee

Lead Generation: yourbeans.com.au

MyShop Enterprises Pty Ltd
ABN: 81 685 563 982
Sydney, Australia

This document contains confidential information. Forward-looking statements involve risks and uncertainties.